DOM IDENTITY by Dialogo Design for DOMINIQUE MAGALHAES

DOM IDENTITY

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Dialogo Design
Creative Director Rodrigo Westin, Ricardo Saint-Clair
Released December 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: DOMINIQUE MAGALHÃES
Product/Service: FILM PRODUCTION COMPANY
Agency: Dialogo Design
Date of First Appearance: Dec 5 2009 12:00AM
Entrant Company: Dialogo Design, Rio De Janeiro, BRAZIL
Creative Director: Ricardo Saint-Clair (Dialogo Design)
Creative Director: Rodrigo Westin (Dialogo Design)
Media placement: Brand Identity - 1000 mailings distributed to prospects - December, 5th, 2009

Describe the challenges and key objectives
In order to compete for projects with medium and large production enterprises, Dom should communicate clearly its major advantage: the authorship, the personal touch and passion that each partner could offer in every single detail of the film making process.

Describe the brief from the client
Dom is a small film production company based in Rio de Janeiro, that focus on fashion, soundtracks, TV series, and brand content. Dom needed to start a branding process, defining its values and mission, and repositioning itself at the competitive Brazilian market.

Describe how you arrived at the final design
In Portuguese, the name Dom means gift, bliss, inborn talent. With the concept of this 'special thing' that every human being has inherited, we developed a specific logo for each partner, who actually has a different role at the company: film, music and fashion. In this sense, the client realises that each part of the job will be dealt personally and passionately by one of them.

Give some indication of how successful the outcome was in the market
The response from clients and prospects has been great.