Domino's Pizza Design & Branding Loyalty Stock Box, 5 by Crispin Porter + Bogusky Boulder

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Loyalty Stock Box, 5

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Industry Fast food
Media Design & Branding
Market United States
Agency Crispin Porter + Bogusky Boulder
Executive Creative Director Tony Calcao, Matt Talbot
Creative Director D'arcy O'neill, Kelly Mccormick, Andrew Lincoln
Copywriter Sarah Mosseller
Released November 2016

Awards

LIA Awards 2017
Design Direct Marketing - Consumer Bronze Winner

Credits & Description

Entrant: Cp+b, Boulder
Brand: Dominos
Corporate Name of Client: Domino's
Agency Account Supervisor: Brittany Tangsrud
Agency Account Manager: Alex Herz
Agency: CP+B, Boulder
Executive Creative Directors: Tony Calcao/Matt Talbot
Creative Directors: D’Arcy O’Neill/Kelly McCormick/Andrew Lincoln
Copywriter: Sarah Mosseller
Agency Print Producers: Lindsey Baltimore/Tyler Christensen
Project Manager: Samantha Calvert
Design Company: CP+B, Boulder
Designers: Laura De La Cruz/Emily Cain
Associate Design Director: Scott Pridgen
Illustration Company: Roger Xavier, Camas
Illustrator: Roger Xavier
Synopsis:
Domino’s has some of the most loyal fans out there. They deserve more than typical loyalty program points — they deserve a piece of the pie. We’re talking ten shares of Domino’s stock. To show true loyalty to our loyalty members, we created a custom attaché case inspired by vintage bankers’ briefcases to deliver their stock certificate, as well as a shiny, gold(ish) pizza slicer. The case is crafted with the finest faux-leather paper stock for a premium leather-like feel, gold-foil stamped designs because why not, and also includes buzzwords to throw around at dinner parties because thanks to Piece of the Pie Rewards, they’ve officially made it to the upper crust.