PIZZA BOX by Crispin Porter + Bogusky Miami for Domino's Pizza

PIZZA BOX

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Industry Fast food, Cafe
Media Design & Branding
Market United States
Agency Crispin Porter + Bogusky Miami
Creative Director John Kieselhorst
Designer Melissa Rhyner
Illustrator Steven Noble
Released November 2011

Credits & Description

Category: ii. Core FMCG
Advertiser: DOMINO'S
Product/Service: DOMINO'S
Agency: CRISPIN PORTER + BOGUSKY
Chief Creative Officer: Rob Reilly (CP+B)
Group Creative Director: Tony Calcao (CP+B)
Creative Director: John Kieselhorst (CP+B)
Copywriters: Sean Smith/Alex Augustinos (CP+B)
Designer: Melissa Rhyner (CP+B)
Illustrator: Steven Noble (CP+B)
Print Producer: Duane Burgess (CP+B)
Art Producer: Lillian Sevilla (CP+B)
Digital Artists: Tyler Gonerka/Hiram Lopez (CP+B)
Account Director: Evan Russack (CP+B)
Content Management Supervisor: Tammie De Grasse-Cabrera (CP+B)
Content Supervisor: Gillian Perazzo (CP+B)
Content Manager: Greer Gonerka (CP+B)
Assistant Content Manager: Natalia Montero (CP+B)
Traffic Manager: Sara Bowers (CP+B)
Media placement: Large/Medium Pizza Boxes - Domino's Stores - 21 November 2011

Describe the brief from the client
Domino's was looking for a way to tell their customers about their expanding menu options as well as share pieces of their company history. And they wanted to do it with no media spending.

Describe how you arrived at the final design
Then someone thought, "Hey, we have a couple hundred million pizza boxes, why not use them?" And the Menu Boxes were born - each with a modular design that gave Domino's the flexibility to mix and match content like tasty specials, helpful tips and useful trivia. For instance, did you know the most popular toppings in Brazil are bananas and cinnamon? Now you do.