Doritos Design & Branding Doritos with 'Guardians of the Galaxy Vol. 2' by The Marketing Arm

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Doritos with 'Guardians of the Galaxy Vol. 2'

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Industry Records & Cinema Production, Chips
Media Design & Branding
Market United States
Agency The Marketing Arm
Creative Group Head Ben Day
Associate Creative Director Andrew Robinson
Creative Director Leo Santos
Senior Art Director Matt Johnson
Copywriter Catherine Darby
Released April 2017

Credits & Description

The Doritos/Guardians of the Galaxy 2 integration, created by Doritos and Marvel in partnership with The Marketing Arm.
Brand: Doritos and Marvel

Agency: The Marketing Arm
Team Credits
Dan Belmont: President, CEO
Andrew Robinson: President
Trina Roffino: Chief Client Officer
Ben Day: SVP, Group Creative Director
Lori Thelen: VP, Account Director
Janel Cooper: Account Director
Samantha Barnett: Account Manager
Leo Santos: VP, Creative Director
Matt Johnson: Sr. Art Director
Catherine Darby: Copywriter
Chris Bellinger: VP, Concept & Digital Director
Andrew Robinson, Jr.: Associate Creative Director
Chris Lee: Digital Director
Erin Taylor: Digital Producer
Maren Gibbs: Sr. Producer

Client Credits
Client: Frito-Lay North America
Jennifer Saenz – SVP, Chief Marketing Officer, Frito-Lay North America
Jeannie Cho – Vice-President Marketing, Frito-Lay North America
Ryan Matiyow – Senior Director of Marketing, Frito-Lay North America
Kyle Gore –Marketing Director, Frito-Lay North America
Kyle Wyper – Associate Marketing Manager, Frito-Lay North America
Description:
To celebrate the launch of Marvel Studio’s Guardians of The Galaxy Vol. 2., which hits theatres on May 5th, Doritos and Marvel have teamed up to help bring out the inner Star-Lord in everyone. In partnership with agency The Marketing Arm, they have put the iconic music of the “Awesome Mix Vol. 2” soundtrack right into a Doritos bag, giving fans the ability to plug in their headphones and listen to these awesome tunes — and enjoy their favorite chips — to release their inner boldness through music. The music bags will go live on Amazon.com/Doritos on Friday, April 28th.