Dot. The first Braille Smartwatch. [image] 8 by Serviceplan Korea, Serviceplan Munich for Dot Incorporation

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Dot. The first Braille Smartwatch. [image] 8

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Industry Mobile phones, devices & accessories
Media Design & Branding
Market Germany, South Korea
Agency Serviceplan Korea
Executive Creative Director Bill Yom, Jae-Seong Joo
Agency Serviceplan Munich
Art Director Henning Janzen, Azim Abasbek, Kostiantyn Liakhov Serviceplan
Copywriter Rohan Vitus Fernandes
Production Core-A Studios
Director Serge Hoeltschi
Released October 2016

Awards

D&AD 2017
Digital Design Technological Innovation Black Pencil

Credits & Description

Agency: Serviceplan/Serviceplan Korea
Client: Dot Incorporation
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Bill Yom
Executive Creative Director: Jae-Seong Joo
Creative Innovation Director: Franz Roeppischer
Creative Innovation Director: Lorenz Langgartner
Corporate Communications / Brand Manager: Susan Kim
Creative Operations Manager: Diane Schulz
Graphic Designer: Jung-Seok Lee
Senior Motion Designer: Dennis Fritz
Agency Producer Film: Henning Rieseweber
Cinematographer: Alexander Alexandrov
Music Producer: Woo-Kyun Jang
Editor: Isabelle Fournet
Animator: Lennert Schrader
Innovation Director: Per Poulsen
Art Director: Azim Abasbek
Art Director: Kostiantyn Liakhov
Art Director: Henning Janzen
Programmer: Ki Seong
Copywriter: Rohan Vitus Fernandes
Director: Serge Hoeltschi
Producer: Lars Ruch
Producer: Guy Citron
Production Company: Commondeer
Production Company: Core-A Studios
Description
285 Mio. people worldwide are blind and/or visually impaired (B&VI). For the last 20 years, there were no innovations in communications technology for them:
Existing digital Braille devices are bulky and expensive. They weigh around 2kg and cost $3,000 to $15,000. This makes them unaffordable to the majority of B&VI people: only 5% own such a device.
Our objective was to develop a practical and affordable solution.