Dr. Corves-Kauter Vineyard Design & Branding DR. CORVERS-KAUTER VINEYARD by Fuenfwerken Design

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Industry Wine & Champagne
Media Design & Branding
Market Germany
Agency Fuenfwerken Design
Released May 2011

Credits & Description

Category: Consumer Products
Product/Service: WINE
--: -- (Fuenfwerken Design)
Media placement: Bottle - Restaurants, distributive - May 2011
Media placement: Office Equipment - Winery Dr. Corvers-Kauter - May 2011
Media placement: Website - Web International - May 2011
Media placement: Packaging - Restaurants, distributive - May 2011

Describe the brief from the client
The aim of the project was to create a special combination of corporate and packaging design for the Dr Corvers-Kauter winery from Oestrich-Winkel. The Corvers Kauter brand is derived not only from the link between 2 long-established wine growing families. Besides their excellent wine, they put on a superb gastronomic event. Corvers Kauter represents the link between local, original ‘peasant’ wine-growing traditions and rustic taverns, which have stood undeservedly and for ages in the shadows of great castles and their renown, with a new, less formal and modern appreciation and enjoyment of wine.

Describe the challenges and key objectives
Together with the wine-growing couple, Mr. and Mrs. Corvers, and the famous wine writer and journalist, Cornelius Lange, we wanted to develop a wine classification system including the concept wine R3, in which the Corvers-Kauter self-image and mission are consistently expressed: conscious of tradition (but not rigidly so), selling natural and carefully nurtured wines in terms of growth and maturity in and from an attractive geographical location and culinary lifestyle and milieu. With local roots, sustainable and appealing even to those for whom the whole concept of wine has always seemed too elitist or provincial.

Describe how you arrived at the final design
The verbal and visual branding comprises specifically designed letters. The V and A that complement each other signify the culinary connection that Corvers Kauter provides as well as the interplay of regional talents on the slopes between Oestrich and Winkel, Mittelheim and Rüdesheim. The impression is classic and minimalist, classy and modern, enduring and forceful. The label design is rendered accordingly by presenting the 3 main types of wine simply and directly as the Standards, Classics and Individualists. As an annual unique concept wine the Cuvée R3 (Rheingau Riesling Remastered) also stands out with its own shade of colour.

Give some indication of how successful the outcome was in the market
Our new corporate design for Corvers Kauter changed the image of the brand completely. The target group now is way bigger and younger than it was before. In addition, one of the well-known wine distributors added the Corvers Kauter products to its offerings and many new trendy restaurants, like the Emma Metzler in Frankfurt am Main, listed them in their menu cards.