Dr. Devi Chandiramani Design & Branding GYNAECOLOGIST by TBWA\ India

GYNAECOLOGIST

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Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market India
Agency TBWA\ India
Released July 2011

Credits & Description

Category: Promotional Item Design
Advertiser: DR. DEVI CHANDIRAMANI
Product/Service: VISITING CARD
Agency: TBWA\INDIA
National Creative Director: Rahul Sengupta (TBWA\India)
Art Director: Satyajeet Kadam (TBWA\India)
Designer: Satyajeet Kadam (TBWA\India)
Illustrator: Satyajeet Kadam (TBWA\India)
Copywriter: Shagun Seda (TBWA\India)
Creative Director: Siddharth Deo (TBWA\India)
Photographer: Joy Datta
Media placement: Visiting Card - At Dr. Chandiramani Hospital - 31 July, 2011
Describe the brief from the client
To design the visiting card for a gynaecologist practicing in Mumbai.
Describe the challenges and key objectives
Dr Devi Chandiramani has been practicing gynaecology for the last 50 years. While she has a loyal base of older women as her patients, she also wanted to gain new patients who were younger.
Describe how you arrived at the final design
We designed this visiting card for her using a pregnancy strip that was attached on one side. A perforation allows the pregnancy strip to be detached from the card and used when the need arises.
Give some indication of how successful the outcome was in the market
The new design for Dr Chandiramani's visiting card helped her garner a lot more young patients, not just from her neighbourhood, but also from some remote suburbs of Mumbai.