DR. RAJ BRAHMBHATT Design & Branding FLIP IT by VML Qais Mumbai


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Industry Stationery
Media Design & Branding
Market India
Agency VML Qais Mumbai
Executive Creative Director Anisha Sarin, Ashutosh Karkhanis
Art Director Vikrant Markal
Copywriter Ramkrishna Raorane
Photographer Amol Jadhav
Illustrator Priyanka Khedekar
Released February 2010

Credits & Description

Category: Stationery
Date of First Appearance: Feb 5 2010 12:00AM
Entrant Company: REDIFFUSION Y&R, Mumbai, INDIA
Chief Creative Officer: Minakshi Achan/Sagar Mahabaleshwarkar (WHO!)
Executive Creative Director: Ashutosh Karkhanis (WHO!)
Executive Creative Director: Anisha Sarin (WHO!)
Copywriter: Ramkrishna Raorane (WHO!)
Art Director: Vikrant Markal (WHO!)
Illustrator: Priyanka Khedekar (WHO!)
Photographer: Amol Jadhav
Media placement: Business Card - Distributed To Clients - 5 February 2010

Describe the challenges and key objectives
The challenge was to design a business card that is symbolic of the fact that a marriage counselor keeps a couple together. Moreover, it was necessary to keep its form simple enough so it fits easily in a wallet.

Describe the brief from the client
Design an innovative business card for a marriage counselor that highlights the service.

Describe how you arrived at the final design
We scouted for a mechanism that would bring two figures together and thus we came across the persistence of vision phenomenon. It is a phenomenon of the eye by which an afterimage is thought to persist for approximately one twenty-fifth of a second on the retina. We used this phenomenon to design the card. The business card features a man on one side and a woman on the other. When you spin the card with the help of the strings attached at the ends, the two figures appear together.

Give some indication of how successful the outcome was in the market
The visiting card was well received by the counsellor’s clients. Many clients asked for extra cards and were more than willing to distribute it among their friends. This resulted in new contacts and increased customer database.