Drum Design & Branding CHEST HAIR by Duval Guillaume Modem Antwerp

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CHEST HAIR

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Industry Alcoholic drinks & Tobacco, Tobacco and Smoking Accessories
Media Design & Branding
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Geoffrey Hantson
Art Director Koenraad Lefever
Copywriter Dries De Wilde
Released October 2010

Credits & Description

Category: Self Promotion
Advertiser: DRUM
Product/Service: ROLLING TOBACCO
Agency: DUVAL GUILLAUME ANTWERP/MODEM
Date of First Appearance: Oct 10 2010
Entrant Company: DUVAL GUILLAUME ANTWERP/MODEM, BELGIUM
Creative Director: Geoffrey Hantson (Duval Guillaume Antwerp/Modem)
Art Director: Koenraad Lefever (Duval Guillaume Antwerp/Modem)
Copywriter: Dries De Wilde (Duval Guillaume Antwerp/Modem)
Desinger: Wouter Lierman (Duval Guillaume Antwerp/Modem)
Account Director: Jonathan Moerkens (Duval Guillaume Antwerp/Modem)
Media placement: t-shirt - clubs, bars - 10 october 2010

Describe the brief from the client
Promote 100% rolling tobacco

Describe the challenges and key objectives
The challenge was law: you cannot advertise for tobacco products

Describe how you arrived at the final design
A typical thing for Drum 100% rolling tobacco is the package. When you open it you can see the 100% natural tobacco. And we made it even more natural by showing your actual chest hair.

Give some indication of how successful the outcome was in the market
It's a very wanted t-shirt in Belgium