Easy Way Design & Branding BEAR by Loducca


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Industry Language schools
Media Design & Branding
Market Brazil
Agency Loducca
Creative Director Jose Augusto Guga Ketzer
Art Director Cassio Moron
Copywriter André Faria
Illustrator Sergio Guilherme Filho
Released January 2012

Credits & Description

Category: Illustration
Advertiser: EASY WAY
Product/Service: LANGUAGE SCHOOL
Creative Director: Guga Ketzer (Loducca)
Creative Director: Cássio Moron (Loducca)
Creative Director: André Faria (Loducca)
Copywriter: André Faria (Loducca)
Art Director: Cássio Moron (Loducca)
Account Director: Wilson Negrini (Loducca)
Media Director: Kelly Cotta (Loducca)
Illustrator: Sérgio Guilherme Filho
Media placement: Direct Mail - N/a - 16 April 2012

Describe the brief from the client
“Let people know me, let people know my school” said Sergio, the owner and founder of Easy Way. He came to us asking for a new visual campaign, something that represent the values of his school, something smart, clean and organic, something made by people to people, as his classes.

Describe the challenges and key objectives
Translate the simplicity of a concept in a visual idea. Without too many words, without too much pollution and with a lot of personality. The concept was: any language is strange when you learn it.

Describe how you arrived at the final design
We created new languages spoken by illustrated characters, as ET’s, Bears and Dinosaurs. The challenge was to create charisma for the characters. And, of course, give Easy Way a brand new logo, font, and visual.

Give some indication of how successful the outcome was in the market
Easy Way became one of the most important corporate language schools in the city and, most importantly, they developed a new team that makes marketing translations – they’re happy and winning some money.