Easy Way Design & Branding EASY SPEAKING by Tomatdesign

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Industry Language schools
Media Design & Branding
Market Russia
Agency Tomatdesign
Creative Director Andrey Tarakanov
Designer Anton Kryvulia, Max Arbuzov
Released May 2011

Credits & Description

Category: Promotional Item Design
Advertiser: EASY WAY
Product/Service: LANGUAGE SCHOOL
Creative Director: Andrey Tarakanov (Tomatdesign)
Strategic Manager: Farhad Kucharov (Tomatdesign)
Designer: Max Arbuzov (Tomatdesign)
Designer: Anton Kryvulia (Tomatdesign)
Technical Designer: Marina Vlasova (Tomatdesign)
Media placement: Corporate Identity - Interior/exterior Of Premises - May 2011/till Today
Media placement: Stationary - Office - May 2011/till Today

Describe the brief from the client
The client is a small language school on the territory of an artistic district. Main tenants are representatives of creative industry. The brief was to create a visual identity that would correspond to the general atmosphere of the neighbourhood, and at the same time, make our client stand out from some other schools in the district.

Describe the challenges and key objectives
The key objective was to attract attention the of the students with an original identity, however, the execution of design materials had to stay within a limited budget. One of key messages to be communicated was that the language school is mainly targeting groups of people with basic or lower level of knowledge.

Describe how you arrived at the final design
We created a brand identity that allows the turning of any media or surface into an advertising message, such as stationary and any object within interior or exterior. The creative execution fully corresponds to the spirit of its location and generates an interest around the language school. Furthermore, the visual identity highlights the essence of the brand and underlines the level of knowledge that can be obtained. Throughout the project, we tried to balance the aesthetics, functionality and core message of the brand.

Give some indication of how successful the outcome was in the market
The main measure of successful resulted was the in an amount of buzz that the identity has generated. As our main audience are people active in social networking, the school was one of the most recommended among their friends. We successfully used the popularity of the ARMA business centre as a stylish location with lots of clubs, restaurants etc., to attract the attention of visitors to the centre with extraordinary visual solutions.