REVISTA DA CRIAÇÃO MAGAZINE by Qg Propaganda for EDITORA MEIO & MENSAGEM

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REVISTA DA CRIAÇÃO MAGAZINE

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Industry Magazines
Media Design & Branding
Market Brazil
Agency Qg Propaganda
Art Director Camila Sayuri Miyamura, Paula Vernaglia
Released May 2009

Credits & Description

Category: Publications
Advertiser: EDITORA MEIO & MENSAGEM
Product/Service: MAGAZINE
Agency: QG PROPAGANDA
Date of First Appearance: May 11 2009 12:00AM
Entrant Company: QG PROPAGANDA, São Paulo, BRAZIL
Chief Creative Officer: Marcello Droopy (QG Propaganda)
Art Director: Camila Sayuri (QG Propaganda)
Art Director: Paula Vernaglia (QG Propaganda)
Media placement: Publication - Mailing - 11.05.2009

Describe the challenges and key objectives
The main subject of last year’s Revista da Criação was about Apple’s 20th birthday. Our challenge was create a project as powerful as Apple’s world.

Describe the brief from the client
Revista da Criação is an important Brazilian publication. It has an annual circulation and there’s always a huge expectation about its content and graphic project. Every year, the editors ask one agencie to create a whole graphic project to this magazine. So, last year was our turn.

Describe how you arrived at the final design
We developed a conceptual work up to the magazine’s reputation and its honor. In the cover page we synchronised two special moments of Apple’s history: the “1984” and the i-pod campaign. In the inside pages we thought in a graphic project that provides different experiences in each section of the magazine, but always keeping the modernity and simplicity. Just like Apple does.

Give some indication of how successful the outcome was in the market
It’s really difficult to bring out some numbers or indication about its successful, because the magazine wasn’t sold and was distributed in a event to a specific target. We kept with ourselves the praises of our client and e-mails from other agencies, publications and professionals.