EDUCATIONAL PORTAL - EDITORA POSITIVO by Commcepta Branddesign for Editora Positivo

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EDUCATIONAL PORTAL - EDITORA POSITIVO

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Industry Books
Media Design & Branding
Market Brazil
Agency Commcepta Branddesign
Designer Eric Shimizu
Released April 2010

Credits & Description

Category: Online Digital Design
Advertiser: EDITORA POSITIVO
Product/Service: EDITORA POSITIVO
Agency: COMMCEPTA BRANDDESIGN
Date of First Appearance: Apr 19 2010
Entrant Company: COMMCEPTA BRANDDESIGN, Curitiba, BRAZIL
Entry URL: http://www.editorapositivo.com.br/
Design Director: Romeu G. Machado (Commcepta)
Designer: Eric Shimizu (Commcepta)
Software Engineer: Suzane Machado (Commcepta)
Media placement: Interface Design Educational Portal - Internet - 19 April 2010

Describe the brief from the client
Redesign the educational publisher website from an institutional static content website to a content Portal with easy navigation that is very intuitive to showcase all products.

Describe the challenges and key objectives
Create a relevant content channel to all the professionals related with public and private education in Brazil, presenting suggested solutions and products accordingly to knowledge level and discipline intuitive and transparent to the user.

Describe how you arrived at the final design
Showcase for the user a wide perception of the portfolio of educational solutions while keeping the the navigational process simple and easy, highlighting educational content rather than displaying only books.

The development team created a 3D platform that allow users manipulated and visualize the books in a richer experience.

The Portal also created natural channels of information, by adding content sharing via social networks.

Give some indication of how successful the outcome was in the market
The interface was design for high performance, adaptability and compatibility with modular components accordingly to the business models of each solution. The interface also makes possible for the entire website to represent the visual identity and branding of each product, aligning content and solution.

By choosing its preferred natural path while navigating through the website, the user receives suggestions of the solution the perfect match his needs.

The website metrics doubled the anterior version and is attracting more visitors each month.