Editora Positivo Design & Branding VIP EVENT - POSITIVO by Commcepta Branddesign

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VIP EVENT - POSITIVO

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Industry Books
Media Design & Branding
Market Brazil
Agency Commcepta Branddesign
Designer Vandré Andrade, Eric Shimizu, Jucelene Oliveira, Kelly Hubbe
Released July 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: EDITORA POSITIVO
Product/Service: EDITORA POSITIVO
Agency: COMMCEPTA BRANDDESIGN
Date of First Appearance: Jul 6 2010
Entrant Company: COMMCEPTA BRANDDESIGN, Curitiba, BRAZIL
Design Director: Romeu G. Machado (Commcepta)
Designer: Eric Shimizu (Commcepta)
Designer: Jucelene Oliveira (Commcepta)
Designer: Kelly Hubbe (Commcepta)
Designer: Vandré Andrade (Commcepta)
Media placement: Temporary Exhibition - Curitiba Positivo University Hall - 6 July 2010

Describe the brief from the client
Design the brand identity of the VIP event for Editora Positivo Educational System's associated schools.

Describe the challenges and key objectives
The client hosts an annual event that focus around debates in relevant schools educational issues. In 2010, the debate focused in the importance of branding for schools and its impacts into the educational process.

Describe how you arrived at the final design
Clarifying the core event message resulted in a naming and event brand called “Organic Identity — School’s Culture Heritage. The idea that all the aspects that involves education and creates the school identity — as perceived by students, parents and educators — resulted in a fluid visual language that represented and supported the following discussions around the theme.

Digital interactive activities, mood boards and panels transformed event spaces into a theme’s learning environment as an open space for collaboration, networking and co-working around schools common issues.

Give some indication of how successful the outcome was in the market
The event visual language created a huge positive impact in setting the event tone.
School’s mostly went back home pleased and emotionally touched by the event's detail-oriented approach.
Client received top participant perceptions about the event that directly impacts in his clients retention indexes.