Ehinger Kraftrad Design & Branding Ehinger Kraftrad – The Archaeologist, 2 by Serviceplan Munich

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Ehinger Kraftrad – The Archaeologist, 2

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Industry Motorcycles, Gin
Media Design & Branding
Market Germany
Agency Serviceplan Munich
Executive Creative Director Timm Hanebeck, Christoph Everke
Creative Director Katrin Oeding, Basma Attalla
Art Director Basma Attalla, Sung-Hi Leem
Copywriter Fabian Bill
Senior Copywriter Henrik Pfeiffer
Designer Javier Fernandez
Photographer Bernd Westphal
Released November 2016

Awards

LIA Awards 2017
Package Design Art Direction Bronze Winner

Credits & Description

Entrant: Serviceplan, Munich
Brand: The Archaeologist Dry Gin
Corporate Name of Client: Ehinger Kraftrad
Agency Account Manager: Frederike Enk
Agency: Serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Christoph Everke
Creative Director: Basma Attalla
Senior Copywriter: Henrik Pfeiffer
Art Director: Basma Attalla
Design Company: Studio Oeding, Hamburg
Designer: Javier Fernandez
Photography Studio: Bernd Westphal Photography, Hamburg
Photographer: Bernd Westphal
Creative Director: Katrin Oeding
Global Executive Creative Director: Timm Hanebeck
Project Manager: Johanna Baehner
Junior Accountant: Ferdinand Ritter Kempski von Rakoszyn
Trainee Marketing/Consulting: Stefan Kreißl
Art Director/Senior Designer: Sung-Hi Leem
Copywriter: Fabian Bill
Dummy Producer: Wolfrik Fischer
Creative Innovation Directors: Lorenz Langgartner/Franz Roeppischer
Synopsis:
For decades, founder Uwe ‘The Archaeologist’ Ehinger has been travelling the world as a collector and retailer of rare Harley Davidson motorcycles from the 1930's and 1940's.
We crafted a gin that contains original parts from the old machines. We bottled it together with the machine parts and labelled each bottle with the mind-boggling story of the part’s origin.
Every element of the hand-made packaging consists of colours and materials that were already used in the 30s and 40s. Fans could finally actually taste the spirit of vintage Harley Davidsons and let it become a part of them.