Elan Design & Branding CD PACK by (anonimo) Mexico

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Industry Publishing, streaming & media
Media Design & Branding
Market Mexico
Agency (anonimo) Mexico
Designer Eric León
Released February 2012

Credits & Description

Category: Publications & Business Communications
Advertiser: ELAN
Product/Service: MUSIC ARTIST
Creative Director/Illustrator: Marco Colín ((Anónimo))
Designer: Eric León (Republic Of Nothing)
Media placement: Cd sleeve - Record stores - February 2012

Describe the brief from the client
Elan is a Mexican rock band. For their latest album, they went back to basics in the way they make music: straight recording on the studio, without extra takes or overdubs.

They wanted to design a record sleeve that had the feel the music on the record has.

Describe the challenges and key objectives
Achieve simplicity with a profound aesthetic, full of details but clean at the same time.

Describe how you arrived at the final design
So we decided to approach the design and artwork of the album just like that: Everything is hand-written, down to the last dot on every sentence. All the artwork is original and straight to ink. No pencil. No fear.

Give some indication of how successful the outcome was in the market
In terms of design, a lot of fans used the first page as an avatar on social networks.