ELANDERS ON VERY IMPORTANT MATTERS by Forsman & Bodenfors Gothenburg for Elanders

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ELANDERS ON VERY IMPORTANT MATTERS

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Industry Advertising & Communication
Media Design & Branding
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Creative Director Lisa Careborg
Art Director Oskar Andersson, Anderas Kittel, Maria Glansen
Released February 2009

Credits & Description

Category: Self Promotion
Advertiser: ELANDERS PRINTING HOUSE
Product/Service: ELANDERS PRINTING HOUSE
Agency: HAPPY FORSMAN & BODENFORS
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: HAPPY FORSMAN & BODENFORS, Gothenburg, SWEDEN
Creative Director: Lisa Careborg (Happy F&B)
Art Director: Anderas Kittel (Happy F&B)
Art Director: Oskar Andersson (Happy F&B)
Art Director: Maria Glansén (Happy F&B)
Account Director: Robert Axner (Happy F&B)
Account Manager: Jessica Wallin (Happy F&B)
Media placement: Posters - Direct Marketing/ Inhouse - 2009-03-01

Describe the challenges and key objectives
To design a piece of printed matter for that fastidious target group. To present different printing techniques in an attractive and efficient way.

Describe the brief from the client
To remind European creatives that Elanders is one of Sweden’s oldest, largest and most competent printing houses. Show that they can do small, creative printed matters, not just large catalogue productions.

Describe how you arrived at the final design
Creatives are often extremely devoted to their jobs. Why not make a series of posters with intricate examples of printing techniques for all the design nerds out there? To create variations, each poster has its own current (rather nerdy) theme: eg. Movie bad guys, Swedish summer and First novels.

Give some indication of how successful the outcome was in the market
The percentage of answers was surprisingly high. People contacted Elanders to get additional posters for friends and collegues. It has been confirmed that some very picky design agencies decorate their office walls with Elanders posters.