Elanders Design & Branding ELANDERS ON VERY IMPORTANT MATTERS by Happy F&B

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Industry Photo Development
Media Design & Branding
Market Sweden
Agency Happy F&B
Art Director Oskar Andersson, Andreas Kittel
Released November 2010

Credits & Description

Category: Posters
Advertiser: ELANDERS
Product/Service: POSTER
Agency: HAPPY F&B
Date of First Appearance: Nov 1 2010
Entrant Company: HAPPY F&B, Gothenburg, SWEDEN
Art Director: Oskar Andersson (Happy F&B)
Art Director: Andreas Kittel (Happy F&B)
Media placement: Direct mail - Mailings distributed to European creatives - November 2010

Describe the brief from the client
Elanders is one of the largest printing houses in Sweden. They wish to become an instant choice for designers when it comes to creative printed materials.

Describe the challenges and key objectives
To create a concept to remind designers that Elanders is one of the oldest, largest, and foremost printing houses in Sweden.
To find an efficient way to reach this rather fastidious target group.

Describe how you arrived at the final design
We created a series of posters presenting advanced printing techniques in the form of a number of current and geekish themes as »Movie Bad Guys» (relating to the increasing popularity of horror films), »Swedish Summer» (in the run-up to the holiday season) and »First Novel» (at the time of the Gothenburg book fair).

Give some indication of how successful the outcome was in the market
The poster series won a gold in Cannes Lions 2010. Since the target group is quite into design competitions, we saw the opportunity to do a follow up. A new poster with a very relevant theme: “Winners”.
The project has been recognized on numerous design blogs and Elanders get frequent requests for the posters.