Electrolux: FROZEN FOOD by DDB Mudra Group Mumbai for Electrolux

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Industry Home electronics & Home Appliances
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Executive Creative Director Nirmal Pulickal
Copywriter Raylin Valles
Designer Hari Singh Rawat, Latheesh Lakshman
Released June 2011

Awards

Cannes Lions 2011
Design Lions Posters Silver

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Posters
Advertiser/Client: PE ELECTRONICS
Product/Service: ELECTROLUX FREEZER
Entrant Company: MUDRA COMMUNICATIONS Mumbai, INDIA
Design/Advertising Agency: MUDRA COMMUNICATIONS Mumbai, INDIA

Chief Creative Officer: Bobby Pawar (Mudra Communications)
Executive Creative Director: Nirmal Pulickal (Mudra Communications)
Creative Director: Raylin Valles (Mudra Communications)
Art Director/Designer: Raylin Valles (Mudra Communications)
Designer: Latheesh Lakshman (Mudra Communications)
Designer: Hari Singh (Mudra Communications)
Copywriter: Raylin Valles (Mudra Communications)

Brief Explanation:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Describe the brief from the client:
To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.
Description of how you arrived at the final design:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Indication of how successful the outcome was in the market:
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.

The Design & Branding titled Electrolux: FROZEN FOOD was done by DDB Mudra Group Mumbai advertising agency for Electrolux in India. It was released in Jun 2011.