ANDREW BIRD by Energy BBDO Chicago for Energy BBDO

ANDREW BIRD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Energy BBDO Chicago
Chief Creative Officer Dan Fietsam
Released November 2010

Credits & Description

Category: Illustration
Advertiser: ENERGY BBDO
Product/Service: SALON POSTER
Agency: ENERGY BBDO
Date of First Appearance: Nov 20 2010
Entrant Company: ENERGY BBDO, Chicago, USA
Chief Creative Officer: Dan Fietsam (Energy BBDO)
Artist: Karen Tisel (Energy BBDO)
V.P. Account Planning Director: Jani Westcott (Energy BBDO)
Media placement: Poster - Office - November 20, 2010

Describe the brief from the client
As part of an ongoing series of creative salons featuring people and work we find inspiring, our agency hosted acclaimed musician Andrew Bird in December 2010. Our assignment was to create a poster announcing his visit to agency employees.

Describe the challenges and key objectives
The work needed to provide concrete details of the event (when, where, what time, etc.) but at the same time capture the ephemeral quality of Bird’s music. And while the poster needed to be well-branded, we also wanted those who saw it to appreciate the rarity of such an appearance.

Describe how you arrived at the final design
Among the auto-tuned and formulaic songs of today, Andrew Bird’s music stands out as genuine and even a little old-fashioned. For the poster, we developed a visual analogy: Our world before the clutter and chaos of modern life took over. Inspiration for the illustration’s composition and framing came from Bird’s storybook narratives. The final design pictures our office amid a grove of trees instead of a forest of skyscrapers. The scene was painted in watercolour and then scanned digitally in a nod to Andrew’s production style, in which live instrumentation is looped and multi-tracked to create, multi-layered, complex works.

Give some indication of how successful the outcome was in the market
This event was packed and received coverage from the local press. In addition, every single event poster disappeared from the agency’s communal spaces and reemerged in the offices and cubicles of agency employees—a sure sign of a good concert poster.