Energy BBDO Design & Branding ENERGY BBDO HOLIDAY CARD by Energy BBDO Chicago

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ENERGY BBDO HOLIDAY CARD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Energy BBDO Chicago
Copywriter Tara Dubbs
Released December 2010

Credits & Description

Category: Self Promotion
Advertiser: ENERGY BBDO
Product/Service: ADVERTISING AGENCY
Agency: ENERGY BBDO
Date of First Appearance: Dec 13 2010
Entrant Company: ENERGY BBDO, Chicago, USA
Group Creative Director: Dan Fietsam (Energy BBDO)
Art Director, Designer: Jillian Lamb (Energy BBDO)
Copywriter: Tara Dubbs (Energy BBDO)
Media placement: Greeting Card - Mail - December 13, 2010

Describe the brief from the client
Each year, Energy BBDO creates a holiday card to send to partners and friends.

Describe the challenges and key objectives
In 2010, it was a priority to create a physical card that the audience could interact with. It needed to convey the warmth of the season, which was best achieved in a traditional way.

Describe how you arrived at the final design
The design concept was to use colour and the iconic “e” in the logo to create a symbol of the season, snowmen holding hands in unity. The greeting communicated the bright culture of the agency while reinforcing the brand equity.

Give some indication of how successful the outcome was in the market
The card received unanimous praise and delighted recipients, creating a heartfelt connection that was felt and shared beyond the holiday season.