JAY RYAN by Energy BBDO Chicago for Energy BBDO

JAY RYAN

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Energy BBDO Chicago
Chief Creative Officer Dan Fietsam
Released November 2010

Credits & Description

Category: Illustration
Advertiser: ENERGY BBDO
Product/Service: SALON POSTER
Agency: ENERGY BBDO
Date of First Appearance: Apr 6 2010
Entrant Company: ENERGY BBDO, Chicago, USA
Chief Creative Officer: Dan Fietsam (Energy BBDO)
Artist: Karen Tisel (Energy BBDO)
V.P. Account Planning Director: Jani Westcott (Energy BBDO)
Media placement: Poster - Office - April 6, 2010

Describe the brief from the client
Our agency invited artist and poster maker Jay Ryan to host a creative salon in May 2010 as part of our ongoing speaker series highlighting the best of local talent. The assignment was to create a poster announcing the event to agency employees.

Describe the challenges and key objectives
Although events in the salon series have a happy hour feel, it can sometimes be a struggle to generate excitement and assure good attendance. We're all busy people with lives outside of work—something has to give. So how do we convince our audience that these events are both fun and rewarding?

Describe how you arrived at the final design
We took our cue from the work of Jay Ryan, whose iconic style is instantly recognizable whether in a poster for Fugazi, Tortoise or Modest Mouse. The landmark building that houses our agency garners that same recognition. Thus, we made our building the focus of our poster, adding tiny stone squirrels to the roof in a wink to the creatures that are frequently at the center of Ryan’s work. Our goal was to capture the playful feel of Ryan’s posters without replicating his style.

Give some indication of how successful the outcome was in the market
Turnout at the event was good and Ryan’s appearance was covered in the local press. All the posters advertising the event were quickly stolen—a sure sign of a good poster.