Energy BBDO Design & Branding SEGURA CREATIVE SALON by Energy BBDO Chicago

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SEGURA CREATIVE SALON

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Energy BBDO Chicago
Designer Jillian Lamb
Released May 2011

Credits & Description

Category: Posters
Advertiser: ENERGY BBDO
Product/Service: CREATIVE SALON
Agency: ENERGY BBDO
Chief Creative Officer: Dan Fietsam (Energy BBDO)
Designer: Jillian Lamb (Energy BBDO)
: Jani Westcott (Energy BBDO)
: Katie Wray
Media placement: Poster - Agency and media outreach - May 23, 2011

Describe the brief from the client
We host a Creative Salon monthly. Each Salon features a creative figure in the Chicago community - they are invited to discuss their own creative process, deadlines and really anything relevant to be a creator.

Describe the challenges and key objectives
The challenge was to make the Carlos Segura Creative Salon intriguing to the agency and the general public. Objectively speaking, it was very important that the poster reflected Mr. Segura's general attitude and role in the Chicago creative community - that of a visionary in design and typography.

Describe how you arrived at the final design
This series of posters reflects Segura's individual style of design and typography.

Give some indication of how successful the outcome was in the market
Thanks to the dynamic poster design and some serious social media promotion, this Salon had the highest attendance rate, within and without the agency.