Eno Design & Branding ENO GAS BUBBLES by Phoenix Ogilvy & Mather Sri Lanca

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Design & Branding
Market Sri Lanka
Agency Phoenix Ogilvy & Mather Sri Lanca
Executive Creative Director Sumanto Chattopadhyay
Creative Director David Blacker, Ransley Burrows
Art Director Thilanka Weerawardana, Ranga Perera, Priyanka Kumara
Photographer Lakshman Nadaraja
Released February 2011

Credits & Description

Category: Temporary Retail
Product/Service: ANTACID
Date of First Appearance: Feb 7 2011
Entrant Company: PHOENIX OGILVY, Colombo, SRI LANKA
Deputy Regional Creative Director Asia Pacific: Juggi Ramakrishnan (Ogilvy & Mather Singapore)
Executive Creative Director: Sumanto Chattopadhyay (Ogilvy & Mather Mumbai)
Senior Creative Director: Sujoy Roy (Phoenix Ogilvy & Mather)
Creative Director: Ransley Burrows (Phoenix Ogilvy & Mather)
Creative Director: David Blacker (Phoenix Ogilvy & Mather)
Art Director: Priyanka Kumara (Phoenix Ogilvy & Mather)
Head of Productions: Ranil Amirthiah (Phoenix Ogilvy & Mather)
Assistant Production Manager: Sajith Baddewithana (Phoenix Ogilvy & Mather)
Art Director: Ranga Perera (Phoenix Ogilvy & Mather)
Art Director: Thilanka Weerawardana (Phoenix Ogilvy & Mather)
Photographer: Lakshman Nadaraja (Wild Light)
Media placement: Posters And Displays - Cafes, Restaurants, Bars And Eateries - 7th February 2011

Describe the brief from the client
To launch Eno, a unique formulation of antacid in the local market.

Describe the challenges and key objectives
There aren't any antacid products like ENO in the country. ENO is a product that you mix with water and then drink. The effervescent liquid gets rid of gas inside the belly. We needed to communicate the functional benefit of ENO in a simple yet engaging way.

Describe how you arrived at the final design
Instead of creating straight-forward posters we selected food that cause gas and covered them in bubble wrap. The message 'Let the gas out' invited people to burst the gas bubble.

Give some indication of how successful the outcome was in the market
Instead of becoming passive viewers people started bursting bubbles and digesting our message instantly.