Entega Design & Branding THE ENTEGA SUSTAINABILITY REPORT 2009 by DDB Berlin

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THE ENTEGA SUSTAINABILITY REPORT 2009

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Industry Energy & Water Utilities, Raw Materials & Minerals
Media Design & Branding
Market Germany
Agency DDB Berlin
Creative Director Natalie Sofinskyj
Copywriter Peter Erlach
Designer Jens Lausenmeyer, Nadine Pfeifer, Karsten Friemel
Released December 2010

Credits & Description

Category: Medium Business - regional or national organisations
Advertiser: ENTEGA VERTRIEB
Product/Service: RENEWABLE ENERGY
Agency: DDB TRIBAL GROUP
Date of First Appearance: Dec 12 2010
Entrant Company: DDB TRIBAL GROUP, Berlin, GERMANY
Chief Creative Officer: Eric Schoeffler (DDB Tribal Group)
Executive Creative: Bastian Meneses von Arnim (DDB Tribal Group)
Creative Director: Natalie Sofinskyj (DDB Tribal Group)
Art Director: Karsten Friemel (DDB Tribal Group)
Copywriter: Peter Erlach (DDB Tribal Group)
Account Executive: Madeleine Recht/Ann-Katrin Schelkmann/Caroline Sturm (DDB Tribal Group)
Designer: Karsten Friemel/Jens Lausenmeyer/Nadine Pfeifer (DDB Tribal Group)
Art Buying: Patrizia Mosca (DDB Tribal Group)
Agency Producer: Karin Frey/Peter Stumpe (DDB Tribal Group)
Editing: Marco Overberg (DDB Tribal Group)
Media placement: Annual - Mailing - 01.12.2010

Describe the brief from the client
ENTEGA is an energy provider who started making a CO2 free, ecologically friendly energy supply possible. Our brief: to develop the first sustainability report.

Describe the challenges and key objectives
The first sustainability report should describe this process in a clear, open and authentic way.

Describe how you arrived at the final design
Our idea: a puristic document, which is send together with a red pencil. The first ENTEGA sustainability report is an interim assessment of the energy providers’ journey to achieving a CO2 free energy supply. It documents in facts and figures what has been achieved so far as well as the social responsibility. The report takes the idea one step further, with thanks to a red pencil and an accompanying section for notes and comments. In addition to the red pencil an e-mail invites the users to begin an open dialogue. The report is printed in one colour using CO2 neutral printing and is 100% recyclable.

Give some indication of how successful the outcome was in the market
UTOPIA, an internet platform for sustainable consumption, wrote:
"This report is one of the few that we will keep. Simply so that we can show our clients how to make a sustainability report."