Entega Design & Branding TWELVE FAIRYTALES FROM THE WORLD OF ENERGY 2011 by DDB Berlin

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TWELVE FAIRYTALES FROM THE WORLD OF ENERGY 2011

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Industry Energy & Water Utilities, Raw Materials & Minerals
Media Design & Branding
Market Germany
Agency DDB Berlin
Creative Director Ludwig Berndl, Kristoffer Heilemann
Art Director Lars Buri, Chan-Young Ramert
Copywriter Antje Gerwien, Lennart Frank, Mona Sibai, Res Matthys, Nina Faulhaber
Designer Christophe-Claude Bugetti
Illustrator Chris Buzelli
Released November 2010

Credits & Description

Category: Calendars
Advertiser: ENTEGA VERTRIEB
Product/Service: RENEWABLE ENERGY
Agency: DDB TRIBAL GROUP
Date of First Appearance: Nov 15 2010
Entrant Company: DDB TRIBAL GROUP, Berlin, GERMANY
Chief Creative Officer: Eric Schoeffler (DDB Tribal Group)
Executive Creative: Bastian Meneses von Arnim (DDB Tribal Group)
Creative Director: Kristoffer Heilemann/Ludwig Berndl (DDB Tribal Group)
Art Director: Lars Buri/Chan-Young Ramert (DDB Tribal Group)
Copywriter: Nina Faulhaber/Mona Sibai/Res Matthys/Lennart Frank/Antje Gerwien (DDB Tribal Group)
Account Executive: Caroline Sturm/Sebastian Neumann (DDB Tribal Group)
Illustrator: Chris Buzelli
Designer: Christophe-Claude Bugetti (DDB Tribal Group)
Idea: Tim Kremer (DDB Tribal Group)
Art Buying: Kerstin Kraus (DDB Tribal Group)
Representation: Jennifer Vaughn
Media placement: Calendar - Entega's Clients - 11/2010

Describe the brief from the client
Entega is an energy provider that campaigns for a sustainable energy supply. As a Christmas present for corporate clients and business partners, the company traditionally sends out calendars for the upcoming year. The brief was to develop a calendar that expresses Entega’s corporate mindset.

Describe the challenges and key objectives
To have an impact and actually get used, the calendar was to be suitable for the business clients’ families as well as of high quality, express Entega’s corporate mindset and encourage the recipients to think about the way they see and use energy.

Describe how you arrived at the final design
We addressed popular prejudices or misapprehensions about energy and climate change and converted them into fairytales. In 12 energy tales, we told stories that may at first seemed fantastical but always held a serious background. Due to the black-and-white – and thus also provocative – style of narration the stories offered lots of topics for discussion. The paintings further supported the stories on the visual level just like we know from classic storybooks.

Give some indication of how successful the outcome was in the market
The calendar was a huge success and in such high demand that Entega is planning on printing a new edition of the calendar next year.