Juniper Park Design & Branding COME PLAY by Juniper Park \ TBWA

COME PLAY

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Canada
Agency Juniper Park \ TBWA
Creative Director Christina Gliha
Released November 2010

Credits & Description

Category: Self Promotion
Advertiser: JUNIPER PARK
Product/Service: ENTRANCE MURAL
Agency: JUNIPER PARK
Date of First Appearance: Dec 1 2010
Entrant Company: JUNIPER PARK, Toronto, CANADA
Partner/Executive Creative Director: Barry Quinn (Juniper Park)
Partner/Executive Creative Director: Alan Madill (Juniper Park)
Partner/Executive Creative Director: Terry Drummond (Juniper Park)
Creative Director: Christina Gliha (Juniper Park)
Media placement: Wall Mural - Juniper Park Lobby - 01/12/2010

Describe the brief from the client
Juniper Park's new office needed some love, especially our large entranceway wall. We wanted a large, beautiful mural to welcome all agency visitors based around the theme 'Come play at the park'.

Describe the challenges and key objectives
Under a short timeline and tight budget, we wanted to explore all facets of the rich intersection between work and play.

Describe how you arrived at the final design
After some brainstorming an initial map of how the wall could be laid out, Ben and his team went to work illustrating hundreds of ideas on-
the-fly based on our theme of 'Come play at the park'. Ideas ranged from 'become king of the castle' to a working chalk-drawn QR code.
We also filmed the entire process in time-lapse video – keep your eye open for the flying rocket ship!

Give some indication of how successful the outcome was in the market
Employees and clients alike loved the mural, finding new doodles in it everyday. The time-lapse video received press online, even scoring Ben an interview with Applied Arts magazine about the project.