Pz Cussons Design & Branding GLOBAL HQ TYPOGRAPHY by TBWA Manchester

Adsarchive » Design & Branding » Pz Cussons » GLOBAL HQ TYPOGRAPHY


Pin to Collection
Add a note
Industry Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency TBWA Manchester
Executive Creative Director Richard Dean
Designer Daniel Bickerton
Typographer Daniel Bickerton
Released April 2010

Credits & Description

Category: Design Typography
Advertiser: PZ CUSSONS
Date of First Appearance: Apr 13 2010
Entrant Company: TBWA\MANCHESTER, Manchester, UNITED KINGDOM
Executive Creative Director: Richard Dean (TBWA\Manchester)
Head of Design: Daniel Bickerton (TBWA\Manchester)
Designer: Daniel Bickerton (TBWA\Manchester)
Typographer: Daniel Bickerton (TBWA\Manchester)
Account Director: Claire Austin (TBWA\Manchester)
Disruption Director: Lorna Hawtin (TBWA\Manchester)
Media placement: Environment graphics - PZ Cussons new global HQ - 13th April 2010 onwards

Describe the brief from the client
When PZ Cussons moved their entire staff into a new global HQ, we were asked to develop environment graphics. One of the briefs within the project was to find a way of representing the spirit of the new workspaces with inspiring and enduring visuals.

Describe the challenges and key objectives
Our biggest challenge was realising the inspirational language the client wanted in a way that would be constantly fresh and engaging, and without resorting to conventional printing techniques.

Describe how you arrived at the final design
The typographic designs were crafted over several weeks, to find solutions that would reflect the key intentions of each space. One of the biggest elements was a wooden wall of words that would reflect the scope of ambition for the company’s vision. Employing a suite of different fonts the result emphasizes perfectly the spirit of creative ambiance, managing to be spectacular without becoming over-facing.

Give some indication of how successful the outcome was in the market
A popular space in the new building, the client told us “The wall not only gives us a brand vision, but incorporates identities within each of our many brands.”