ESTRELLA'S NUT SELECTION by Happy F&B for Estrella

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Industry Confectionery & snacks, Snacks
Media Design & Branding
Market Sweden
Agency Happy F&B
Creative Director Lisa Careborg
Art Director Andreas Kittel, Mikael Blom, Anton Nordstierna
Illustrator Klas Ernflo
Released April 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: ESTRELLA
Product/Service: NUTS
Agency: HAPPY F&B
Date of First Appearance: Apr 1 2010
Entrant Company: HAPPY F&B, Gothenburg, SWEDEN
Creative Director: Lisa Careborg (Happy F&B)
Art Director: Mikael Blom (Happy F&B)
Art Director: Andreas Kittel (Happy F&B)
Art Director: Anton Nordstierna (Happy F&B)
Illustrator: Klas Ernflo
Account Manager: Catarina Åkerblom (Happy F&B)
Production Manager: Cecilia Holmström (Happy F&B)
Media placement: Packaging design - Supermarkets - April 2010

Describe the brief from the client
To create a packaging line for Estrella’s nuts.

Describe the challenges and key objectives
To create a packaging design that tells the story of origin.
To communicate “organic” and “ecological” – but not overly so.

Describe how you arrived at the final design
We wanted to create a world of its own, that is wild and untamed.
We decided to use fun, modern and tasty illustrations by illustrator Klas Ernflo.
And by combining fact and fiction, the motives were natural and genuine, without being boring.