Logum Logistica Design & Branding LOGUM by Gad' Design

LOGUM

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Industry Consumer & Public services, Postal, Courier, Shipping & Freight services
Media Design & Branding
Market Brazil
Agency Gad' Design
Creative Director Hugo Kovadloff
Designer Lincoln Rodrigues
Released March 2011

Credits & Description

Category: Logo Design
Advertiser: LOGUM LOGISTICA
Product/Service: ETHANOL DISTRIBUTION AND LOGISTIC
Agency: GAD DESIGN
Date of First Appearance: Mar 12 2011
Entrant Company: GAD DESIGN, Sao Paulo, BRAZIL
CREATIVE DIRECTOR: HUGO KOVADLOFF (GAD' BRANDING)
IDENTITY MANAGER: PAULO GONTIJO (GAD' BRANDING)
STRATEGY ANALIST: CAROLINA SACCO (GAD' BRANDING)
DESIGNER: LINCOLN RODRIGUES (GAD' BRANDING)
DESIGNER: NUBIA LIMA (GAD' BRANDING)
Media placement: specialized press/ direct mailing - São Paulo - April 10, 2011

Describe the brief from the client
To create the brand of the first company in the world which specializes in Ethanol logistics through pipelines - a giant born company from the joint venture of Petrobras with large Brazilian business groups.

Describe the challenges and key objectives
To develop a brand that represents the pioneering spirit and innovation for economic and efficient distribution of Ethanol.

Describe how you arrived at the final design

The brand searches in its basic shapes, the translation of its business. The blue circle refers not only to the letter "O" of Logum, but linked to the line on it, it refers to underground pipelines, one of the strongest characteristics of innovation in this segment. The symbol represents the 01 inverted.
The inspiration for the naming comes directly from the fundamental concepts of the company. LOG as short word for logistics. UM (ONE) as a characteristic of one who arrives first, its pioneering spirit. LOG + 01 = Logum.

Give some indication of how successful the outcome was in the market
The launch of this brand has completely successful according the client's valuation. Afterwards, this brand won relevance and became a unique brand in this segment.