POM APRON by Fire Station for POM WONDERFUL, HYATT, JETBLUE

POM APRON

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency Fire Station
Creative Director Liz Leow
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: POM WONDERFUL
Product/Service: ETHICAL POMEGRANATE COMPANY
Agency: FIRE STATION
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: FIRE STATION, Los Angeles, USA
Creative Director: Liz Leow (Fire Station)
Associate Creative Director/Copywriter: Kim Genkinger (Fire Station)
Associate Creative Director/Art Director: Sakol Mongkolkasetarin (Fire Station)
Senior Art Director: Marianne Angelo (Fire Station)
Senior Print Production Manager: Tamra Paulsen-Mosher (Fire Station)
Traffic Manager: Andrea Hernandez (Fire Station)
Photographer/Retoucher: Jairo Ramirez (Fire Station)
Media placement: Apron - Event Giveaways, POM Website - 1 October 2009

Describe the challenges and key objectives
The challenge was to come up with an inventive way to package the flash drive with a minimal budget.

Describe the brief from the client
The brief from our client asked for a mailer/packaging solution for a flash drive which housed PR materials (photography, advertisements and link to the website) in effort to encourage journalists to write about Pom.

Describe how you arrived at the final design
The apron holding the pom hands came from a series of ideas of which two were produced.

Give some indication of how successful the outcome was in the market
The apron proved so popular, it’s now in its second printing and currently selling on-line at the POM store.