European Parliament Design & Branding PARLAMENTARIUM by Atelier Brückner

PARLAMENTARIUM

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Industry Shows, Events & Festivals
Media Design & Branding
Market Germany
Agency Atelier Brückner
Released October 2012

Credits & Description

Category: Exhibitions & Live Events
Advertiser: EUROPEAN PARLIAMENT
Product/Service: VISITOR CENTRE OF THE EUROPEAN PARLIAMENT
Agency: ATELIER BRÜCKNER
Creative Direction: Professor Uwe R Brückner (ATELIER BRÜCKNER)
Art Direction: Britta Nagel (ATELIER BRÜCKNER)
Project Management: Michelle Bühler (ATELIER BRÜCKNER)
Project Management: René Walkenhorst (ATELIER BRÜCKNER)
Graphic Design: (Integral Ruedi Baur)
Light Design: (Lde Belzner Holmes)
Media Concept: (Jangled Nerves)
Media Production: (Markenfilm Crossing)
Media placement: Permanent Exhibition - Visitor Centre Of The European Parliament - 14 October 2012

Describe the brief from the client
The visitor centre presents the history of the European Union and it provides as well a transparent explanation of the European Parliament's function and how it works in practice. A visit to the Parlamentarium will be an exciting yet informative experience for a wide range of international visitors.

Describe the challenges and key objectives
The ‘Parlamentarium Visitors Centre’ of the European Parliament, welcomes its visitors with a multilingual, scenographically staged experience. Prominently located within the European quarter in Brussels, the Parlamentarium includes the refurbishment of an existing building with 3,000m2 of permanent exhibition space, and 2,000m2 of services area.

Describe how you arrived at the final design
Varieties of immersive presentations are spread out over 3 floors. The visitors journey consists of a series of carefully harmonised narrative spaces, each with a characteristically 3D expression of the content. Every EU citizen is addressed in his/her own native language and all information is provided in 23 languages.

Give some indication of how successful the outcome was in the market
The Parlamentarium attracts many visitors from all over Europe as well as worldwide guests, visiting Brussels. 100,000 visitors had been welcomed within the first 5 month since the opening.