KATIE VAN SCHERPENBERG’S BOOKLET/OBJECT by DUPLA DESIGN for KATIE VAN SCHERPENBERG

Adsarchive » Design & Branding » KATIE VAN SCHERPENBERG » KATIE VAN SCHERPENBERG’S BOOKLET/OBJECT

KATIE VAN SCHERPENBERG’S BOOKLET/OBJECT

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency DUPLA DESIGN
Designer Anderson Barboza
Released June 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: KATIE VAN SCHERPENBERG
Product/Service: EXHIBITION BOOKLET
Agency: DUPLA DESIGN
Date of First Appearance: Jun 15 2010
Entrant Company: DUPLA DESIGN, Rio de Janeiro , BRAZIL
Design Director: Ney Valle (Dupla Design)
Design Director/Design Manager: Claudia Gamboa (Dupla Design)
Designer: Anderson Barboza (Dupla Design)
Customer Relations: Beatriz Leite Maia (Dupla Design)
Images: Paulo Paixão (Dupla Design)
Production: Silvana de Oliveira (Dupla Design)
Media placement: Booklet/ Object - Paço Imperial Museum, Rio de Janeiro, Brazil - 15 June 2010

Describe the brief from the client
To develop a conventional, quite simple booklet, in a standard format, with a text written by the curator and the largest possible number of images to record the exhibition titled "Far away" by artist Katie Van Scherpenberg, who had a very limited budget.

Describe the challenges and key objectives
The design project was created [inspired by the art concept of Katie] to surprise customers to the same extent that the artist surprised everyone with her video performances, some of which were made over 30 years ago, still in super 8mm format, by using elements and painting techniques to interfere in natural [sea, river, etc.] environments and produce images and videos.

Describe how you arrived at the final design
- Raw cardboard [soil/sand texture] for the cover, gloss lamination [with a "wet" result, resembling water] for the sleeve, and matte couche, like a projection screen, inside.
- The red pigment, characteristic of Katie’s work, permeates the booklet, as it permeates the works shown.
- All the works are arranged horizontally, in sequence, like frames. The [accordion] fold chosen allows the fast handling of images like in a flip book.
- The combination of offset [industrial] printing and handmade silk screen [on the cover], bringing the physical presence and volume of paint was one more tribute to Katie’s work process.

Give some indication of how successful the outcome was in the market
The booklet created has a hole, which allows it to be hung on the wall, like a sequence of postcards. This enables the work seen in the exhibition space to be moved into the visitor homes. The booklet then becomes an object, replacing other landscapes [the houses] with Katie’s landscapes; and Katie’s colour permeates other areas.
In addition this project shows how close art and design concepts are and can be inspiring, as in a two-way street, bringing, as a result, a formal and conceptual consistency (with low costs) that has made this booklet an extension of Katie’s work.