PARIS/MOSCOW/LONDON by Ogilvy & Mather London for Expedia

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PARIS/MOSCOW/LONDON

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Industry Travel Agencies, Tour Operators & Travel Services
Media Design & Branding
Market United Kingdom
Agency Ogilvy & Mather London
Executive Creative Director Gerry Human
Copywriter Laura Rogers
Typographer Trevallyn Hall
Illustrator Kieta Sagaki
Released September 2011

Credits & Description

Category: Posters
Advertiser: EXPEDIA
Product/Service: EXPEDIA CITY BREAKS
Agency: OGILVY & MATHER LONDON
Executive Creative Director: Gerry Human (Ogilvy And Mather)
Art Director: Trevallyn Hall (Ogilvy And Mather)
Copywriter: Laura Rogers (Ogilvy And Mather)
Illustrator: Kieta Sagaki
Typographer: Trevallyn Hall (Ogilvy And Mather)
Art Buyer: Brigitte Martin (Ogilvy And Mather)
Account Director: Stephen Hillcoat (Ogilvy And Mather)
Senior Director Marketing Emea: Andrew Warner (Expedia)
Traffic Manager: Grant Mason (Ogilvy/Mather)
Media placement: 6 Sheet Paper And Digital Posters - Shopping Mall X 3 - 30th April/2 Weeks

Describe the brief from the client
The brief was to promote Expedia as the go-to site for planning and booking a city break.
Expedia is packed with everything you need to plan a great city break, from flights and hotels, to car rentals, traveller tips and suggested itineraries.

The challenge was to draw consumers’ attention to city breaks on Expedia’s and encourage them to book.

Describe the challenges and key objectives
The challenge was to draw consumers’ attention to city breaks on Expedia’s and encourage them to book.

Describe how you arrived at the final design
Our solution: An outdoor campaign that focuses on iconic city scenes. The tiny drawings range from the factual to the fantastical, bringing to life the fact that Expedia is the travel resource for limitless city adventures.

Give some indication of how successful the outcome was in the market
During the campaign’s run, bookings for city breaks increased by 17.3% on Expedia