BUSINESS CARD by Proximity Philippines for EYE REPUBLIC

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BUSINESS CARD

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Philippines
Agency Proximity Philippines
Executive Creative Director Joel Limchoc, Simon Welsh
Art Director Gary Amante
Copywriter Rey Tiempo
Released April 2010

Credits & Description

Category: Self Promotion
Advertiser: EYE REPUBLIC
Product/Service: EYE REPUBLIC
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES
Chairman, Chief Creative Officer: David Guerrero (BBDO Guerrero/Proximity Philippines)
Executive Creative Director: Simon Welsh (BBDO Guerrero/Proximity Philippines)
Executive Creative Director: Joel Limchoc (BBDO Guerrero/Proximity Philippines)
Creative Director - Head of Art: Brandie Tan (BBDO Guerrero/Proximity Philippines)
Art Director: Gary Amante (BBDO Guerrero/Proximity Philippines)
Copywriter: Rey Tiempo (BBDO Guerrero/Proximity Philippines)
Print Producer: Al Salvador (BBDO Guerrero/Proximity Philippines)
Final Art: Manny Vailoces (BBDO Guerrero/Proximity Philippines)
Media placement: Direct Marketing - Health Centers/Clinics - Nov. 19. 2009 to present

Describe the challenges and key objectives
To make the most out of the clients' minimal budget, we had to come up with something simple, yet something that guests of the clinic can actually bring with them and use, to fully maximise recall.

Describe the brief from the client
Eye Republic is an Ophthalmology Clinic with branches around Metro Manila. As is customary for a company, they wanted a new design for a simple giveaway, for both regular and new patrons of the clinics.

Describe how you arrived at the final design
We designed and manufactured business cards for the clinic - but the cards served a double purpose of being actual, usable magnifying reading glasses. The business cards became a handy gadget which guests actually got to use and associate with the clinics straightaway.

Give some indication of how successful the outcome was in the market
The cards were distributed in the branches of the Eye Republic Clinics across Metro Manila, and were an instant hit. They immediately ran out, inspiring the clinics to order more batches. The clinics also reported an increase in new guests, as well as regular patrons availing of their routine eye check up.