Facebook Design & Branding FACEBOOK STUDIO AWARDS by Evolution Bureau

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Industry Website, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency Evolution Bureau
Art Director Stephen F Goldblatt
Designer Josh Held
Released January 2012

Credits & Description

Category: Promotional Item Design
Advertiser: FACEBOOK
Product/Service: FACEBOOK STUDIO
Executive Creative Director: Stephen Goldblatt (Evolution Bureau)
Art Director: Stephen Goldblatt (Evolution Bureau)
Designer: Josh Held (Josh Held Designs)
Project Director: Emily O'hara (Evolution Bureau)
Head Of Global Agency Marketing: Jennifer Kattula (Facebook)
Manager Of Global Agency Marketing: Christina Mcbride (Facebook)
Director Of Global Creative Solutions: Mark D'Arcy (Facebook)
Media placement: Award - 11 Awards Distributed To Winners - 2 January 2012
Describe the brief from the client
A successful Facebook campaign is, primarily, conceptual and inventive in nature. The Facebook Studio Awards should carry the same prestige as the Cannes Lion, a D&AD Pencil or an ADC Cube. The objective was to create something people wanted to win and display with pride.
Describe the challenges and key objectives
With the award, the challenge was to inspire the advertising community to dig deep to create great work using the Facebook platform. We wanted the award to be something they coveted and wanted to win. With so many awards out there, we wanted this one to stand out and represent a new era in advertising and advertising awards.
Describe how you arrived at the final design
Facebook Studio is a site that highlights the best work being done on the FB platform. We see it as a space where people can come to watch and learn. The award is the Facebook Studio logo brought to life in a 4" walnut block. The block is dissected by an aluminium Facebook 'f' that is anodised in different colours indicating award class. We chose the wood material to emphasise the living quality of Facebook - that it is a living, breathing platform based on people and stories.
Give some indication of how successful the outcome was in the market
Once the Facebook Studios were announced, agencies immediately began entering work. In its inaugural year, over 1,600 entries were submitted. A well-known group of Advertising CDs judged these entries in NY, and 11 winners from 5 countries were chosen. Plans for 2013 are already underway.