FAMOUS SPEECHES by Marcel Paris for Editions Points

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FAMOUS SPEECHES

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Industry Publishing, streaming & media
Media Design & Branding
Market France
Agency Marcel Paris
Copywriter Souen Le Van - Romain Galli
Account Supervisor Michel Kowalski
Released March 2011

Credits & Description

Category: Posters
Advertiser: EDITIONS POINTS
Product/Service: FAMOUS SPEECHES COLLECTION
Agency: MARCEL
Date of First Appearance: Mar 19 2011
Entrant Company: MARCEL, Paris, FRANCE
Partner/Executive Creative Director: Anne de Maupeou (Marcel)
Partner/Executive Creative Director: Véronique Sels (Marcel)
Partner/Executive Creative Director: Sébastien Vacherot (Marcel)
Art Director: Souen Le Van (Marcel)
Art Director: Romain Galli (Marcel)
Copywriter: Souen Le Van (Marcel)
Copywriter: Romain Galli (Marcel)
Illustrator/Typographer for Obama & Mandela: Am I Collective (Marcel)
Illustrator/Typographer for Iburrari: Mario Hugo (Marcel)
Art Buyer: Jean-Luc Chirio (Marcel)
Art Buyer: Aurélie Lubot (Marcel)
Account Supervisor: Michel Kowalski (Marcel)
Account Manager: Cécile Henderyckx (Marcel)
Managing Director: Emmanuelle Vial (Editions Points)
Marketing Director: Catherine Lauprêtre (Edtions Points)
Media placement: Point Of Sale Posters - Salon Du Livre In Paris, France - 19 to 26 March 2011

Describe the brief from the client
Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed the consciences and raised the nations. In a word, they have changed History.

Describe the challenges and key objectives
Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present.

Describe how you arrived at the final design
To promote this collection, we have created posters on which we can read the title of a speech. Each letter has been designed to show an event so that reading the entire title we chronologically watch what the speech has changed in our History, making us measure the impact of its text.

Give some indication of how successful the outcome was in the market
After the launch of the campaign, Editions Point customers started to ask specifically for the famous speeches special collections. Sales went up by 17% within 2 weeks.