FAMOUS SPEECHES COLLECTION by Marcel Paris for Editions Points

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FAMOUS SPEECHES COLLECTION

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market France
Agency Marcel Paris
Account Supervisor Michel Kowalski
Released March 2010

Credits & Description

Category: Posters
Advertiser: EDITIONS POINTS
Product/Service: FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS
Date of First Appearance: Mar 26 2010 12:00AM
Entrant Company: MARCEL PARIS, FRANCE
Art Director / Copywriter: Souen Le Van (Marcel Paris)
Copywriter / Art Director: Romain Galli (Marcel Paris)
Illustrator/Typographer: K.i.m Florence Lucas
Illustrator/Typographer: Emilie Forgot
Illustrator/Typographer: Am I Collective
Account Supervisor: Michel Kowalski (Marcel Paris)
Account Manager: Cecile Henderycks (Marcel Paris)
Art Buyer: Jean-Eric Le Coniac (Marcel Paris)
Advertiser's Supervisor: Emmanuelle Vial (Editions Points)
Advertiser's Supervisor: Catherine Laupretre (Editions Points)
Media placement: Poster - Le Salon Du Livre 2010 De Paris - Edition Points Stand - March 26th 2010/1 Week

Describe the challenges and key objectives
Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present.

Describe the brief from the client
Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed the consciences and raised the nations. In a word, they have changed History.

Describe how you arrived at the final design
To promote this collection, we have created posters on which we can read the title of a speech. Each letter has been designed to show an event so that reading the entire title we chronologically watch what the speech has changed in our History, making us measure the impact of its text

Give some indication of how successful the outcome was in the market
After the launch of the campaign, Editions Point customers started to ask specifically for the famous speeches special collections. Sales went up by 15% within 2 weeks.