HOLIDAY HORROR by Zulu Alpha Kilo for Fangoria

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HOLIDAY HORROR

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Industry Magazines
Media Design & Branding
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Mooren Bofill
Copywriter Nick Asik
Photographer Vicky Lam
Released January 2013

Credits & Description

Advertiser: FANGORIA ENTERTAINMENT
Agency: ZULU ALPHA KILO
Category: Print and Poster Ads
Advertising campaign: HOLIDAY HORROR
Model Maker/Stylist: Jamie Oxenham (Oxenham Design)
Art Director: Mooren Bofill (Zulu Alpha Kilo)
Copywriter: Nick Asik (Zulu Alpha Kilo)
Photographer's Assistant: Alex Beetham
Photographer: Vicky Lam (Zulu Alpha Kilo)
Creative Director: Zak Mroueh (Zulu Alpha Kilo)

Outcome
The posters launched in December 2012. They received a lot of buzz online, being featured on numerous blogs, websites and throughout social media. The posters succeeded in increasing magazine sales into 2013.

Implementation
We decided to treat holiday imagery with a decidedly ‘horror’ twist. We combined visuals representative of ‘horror’ with everyone’s favourite holiday cookie—the gingerbread man. We created a series of posters featuring gingerbread men doing horrible things to one another.

Brief Explanation
The theme of horror isn’t something you usually associate with the holidays. We had to find a way to cut through the abundance of the usual imagery seen around the holidays.

Client Brief Or Objective
Fangoria is the world’s #1 horror magazine. The brief was to increase magazine subscription and sales for the holiday season.