HOLIDAY HORROR by Zulu Alpha Kilo for Fangoria

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Industry Magazines
Media Design & Branding
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Mooren Bofill
Copywriter Nick Asik
Photographer Vicky Lam
Released January 2013

Credits & Description

Category: Print and Poster Ads
Advertising campaign: HOLIDAY HORROR
Model Maker/Stylist: Jamie Oxenham (Oxenham Design)
Art Director: Mooren Bofill (Zulu Alpha Kilo)
Copywriter: Nick Asik (Zulu Alpha Kilo)
Photographer's Assistant: Alex Beetham
Photographer: Vicky Lam (Zulu Alpha Kilo)
Creative Director: Zak Mroueh (Zulu Alpha Kilo)

The posters launched in December 2012. They received a lot of buzz online, being featured on numerous blogs, websites and throughout social media. The posters succeeded in increasing magazine sales into 2013.

We decided to treat holiday imagery with a decidedly ‘horror’ twist. We combined visuals representative of ‘horror’ with everyone’s favourite holiday cookie—the gingerbread man. We created a series of posters featuring gingerbread men doing horrible things to one another.

Brief Explanation
The theme of horror isn’t something you usually associate with the holidays. We had to find a way to cut through the abundance of the usual imagery seen around the holidays.

Client Brief Or Objective
Fangoria is the world’s #1 horror magazine. The brief was to increase magazine subscription and sales for the holiday season.