Fat Magazine Design & Branding FAT MAGAZINE by Dyhr.hagen

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Industry Magazines
Media Design & Branding
Market Denmark
Agency Dyhr.hagen
Creative Director Lars Dyhr, Peter Hagen
Art Director Thomas Pedersen, Dennis Lynge, Søren Hvitfeldt
Released July 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: FAT MAGAZINE
Creative Director: Lars Dyhr (Dyhr.Hagen)
Creative Director: Peter Hagen (Dyhr.Hagen)
Art Director: Thomas Pedersen (Dyhr.Hagen)
Art Director: Dennis Lynge (Dyhr.Hagen)
Art Director: Søren Hvitfeldt (Dyhr.Hagen)
Account Manager: Louise Thestrup (Dyhr.Hagen)
Account Manager: Mette Andersen (Dyhr.Hagen)
Account Manager: Morten Bartho (Dyhr.Hagen)
Digital/Production: Rasmus Olesen (Dyhr.Hagen)
Digital: Kasper Andkjaer Nielsen (Dyhr.Hagen)
Media placement: Fashion/Art/Type Editorial Magazine - Magazine Stores - 1st Of April 2012 - 1 Septembe

Describe the brief from the client
To create an editorial magazine without any advertising that celebrates the disciplines of fashion, art and type/graphic design.
FAT Magazine is an innovative Scandinavian magazine with an international outlook and global scope. Fat stands for Fashion, Art, and Type – contemporary genres that offer mutual inspiration. FAT Magazine seeks to challenge all 3 creative disciplines from a style and fashion perspective, focusing on their correlations and commonalities. The magazine will feature internationally acclaimed creative contributors who are to offer new inspiring visions and quirky takes on the arts, graphic design and fashion.

Describe the challenges and key objectives
To make this happen with no financial back up, making sure the right photographers, models and artists were involved. Push boundaries, inspire other, and find a new approach in to the editorial world.

Describe how you arrived at the final design
It has been a process that involved the whole team, but mostly we have trusted on our gut, our passion, taste and instincts.

Give some indication of how successful the outcome was in the market
Very successful and great feedback from the international fashion industry especially. It has been received as a modern, innovative and edgy by mixing the genres.