IBERIAN BID FOR THE 2018/2022 WORLD CUP by Euro Rscg Lisbon for FEDERAÇÃO PORTUGUESA DE FUTEBOL

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IBERIAN BID FOR THE 2018/2022 WORLD CUP

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Industry Sports Teams & Events
Media Design & Branding
Market Portugal
Agency Euro Rscg Lisbon
Released May 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: FEDERAÇÃO PORTUGUESA DE FUTEBOL
Product/Service: FIFA WORLD CUP BID
Agency: EURO RSCG DESIGN & ARQUITECTURA
Date of First Appearance: May 2 2009 12:00AM
Entrant Company: EURO RSCG DESIGN & ARQUITECTURA, Lisbon, PORTUGAL
Supervisor: Cristiano Campanico (Euro RSCG)
Project Director: Paulo Frade (Euro RSCG)
Media placement: Identity - presentation press conference - 2 May 2009

Describe the challenges and key objectives
Creation of the ‘2 cultures, 1 attitude’ concept: our warmth, our hospitality, our joy. Giving visibility to the artistic expression from the two countries, combined with our human warmth in a plastic and fluid visual identity.

Describe the brief from the client
Identity development for the Iberian FIFA world cup 2018/2022 bid. Creation of an identity that expresses the union of the 2 countries around a common event. Reflect the cultural characteristics of the 2 cultures.

Describe how you arrived at the final design
Enjoy the best of the cultural identity of both countries.

Give some indication of how successful the outcome was in the market
It was a fulfilling experience for our agency.