Nenets Autonomous Region (NAR) Design & Branding REBRANDING FOR NENETS AUTONOMOUS REGION by Notamedia

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Industry Government & Other Authorities
Media Design & Branding
Market Russia
Agency Notamedia
Art Director Maxim Pavlov
Designer Osadchuk Dmitry
Illustrator Maria Kolokolova
Released October 2010

Credits & Description

Category: Logo Design
Art Director: Maxim Pavlov (Notamedia)
Senior Developer: Ivan Bormotov (Notamedia)
Illustrator: Maria Kolokolova (Notamedia)
Designer: Osadchuk Dmitry (Notamedia)
Media placement: Research Of Target Groups Attitude Towards The Region - Naryan-Mar - 1 September - 15 October 2010
Media placement: Analysis Of The Existing Brand Concept Of The Region - Moscow - 1 September - 15 October 2010
Media placement: New Brand Concept Development - Moscow - 15 October - 1 November 2010
Media placement: Design Of Logo And Region Style - Moscow - 1 November - 1 December 2010
Media placement: Guidelines For Brand Concept Usage - Moscow - 1 December - 21 December 2010
Media placement: Investment Passport For The Region, Catalog And Web-Site For Investment Offers - Moscow - 25 Januar - 1 May 2011
Media placement: Brand-Book Publication - Moscow - 21 December - 29 December 2010

Describe the brief from the client

The region was mistaken as a Yamalo-Nenets Autonomous Area because of the similarity in names, location and sectoral orientation. There was a strong need to distinguish the region and create a basis for further development of its brand. The solution was taken via logo and slogan.

Describe the challenges and key objectives
To develop a new brand concept for the following groups:
• Investors (our main target audience)
• Native community
• Potential migrants from other regions
• Tourists
• Buyers of the goods exported from the region
• Governmental official services
Development process includes the following elements:
• Research of target group’s attitude towards the region
• Analysis of the existing brand concept of the region
• New brand concept development
• Design of logo and region style
• Guidelines for brand concept usage
• Investment passport for the region, catalogue and website for investment offers
• Brand’s book publication.

Describe how you arrived at the final design
The concept of a new brand was put in to words ‘Nenets Autonomous Region (NAR) is the North European pantry of Russia’. This definition emphasises Northern and European districts and its plentiful strategic reserves of mineral resources. The tent represents concern for people's welfare, the horns of a deer symbolise reindeer breeding, the fish image means fishing and the drop of oil stands for crude oil production. The icons are designed from elements of Nenets traditional folk ornaments. The logo’s shape mimics the geographical shape of the region, the horns of the deer and a flying bird at the same time.

Give some indication of how successful the outcome was in the market
The developed design can be implemented in different dimensions to emphasise other unique features of NAR. On the other hand, the slogan highlights the area’s geography and talks about significant and uncovered mineral reserves.