Fedex Design & Branding FEDEX SOLUTIONS STORIES by BBDO New York

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Industry Postal, Courier, Shipping & Freight services
Media Design & Branding
Market United States
Agency BBDO New York
Director John Perjus
Copywriter Adam Calvert
Editor Frederik Äkerström
Released October 2011

Credits & Description

Category: Online Digital Design
Advertiser: FEDEX
Product/Service: FEDEX
Chief Creative Officer: David Lubars (Bbdo New York)
Executive Creative Directors: Greg Hahn/Mike Smith (Bbdo New York)
Executive Creative Director/Director Of Innovation: Mathias Appelblad (Bbdo New York)
Integrated Group Creative Directors: Larry Corwin/Ricardo Landim (Bbdo New York)
Art Directors: Paul Wagner/Anne Bioty (Bbdo New York)
Copywriter: Adam Calvert (Bbdo New York)
Head Of Interactive Production: Niklas Lindstrom (Bbdo New York)
Content Producer: Namik Minter (Bbdo New York)
Executive Interactive Producer: Douglas Stivers (Bbdo New York)
Senior Interactive Producer: Tena Goy (Bbdo New York)
Associate Interactive Producer: Sara Kayden (Bbdo New York)
Digital Production Company: (B-Reel)
Director: John Perjus (B-Reel)
Director Of Photography: Mattias Andersson Rudh
Executive Producers: Susan Rued Anderson/Pelle Nilsson/Johannes Ählund (B-Reel)
Film Production Company: (B-Reel Films)
Motion Control: (Syndicate)
Mobile Production: (Doubleleft)
Editing House: (Colapse International)
Editor: Frederik Äkerström (Colapse International)
Media placement: Website - Online - 4 October 2011

Describe the brief from the client
FedEx does more than just shipping. It provides solutions to the healthcare and automotive industries, helps small business owners bring their visions to life and creates sustainable initiatives. The purpose of our brief was to show all of these things on a mobile platform.

Describe the challenges and key objectives
How do we find a way to explain everything that FedEx does – on a mobile platform, no less – in a way that consumers would actually care about?

Describe how you arrived at the final design
Our solution was a rich digital experience that allowed users to explore real life solutions that FedEx provided for a number of different customers. These customized, interactive experiences combined multiple film techniques involving innovative user interaction, in which each layer let users delve deeper into the stories.

Give some indication of how successful the outcome was in the market
Thanks to this campaign, people started viewing FedEx as a company that could provide way more than shipping for its customers. By using real-life examples of how others utilize FedEx—including everything from heart transplants to opening a small business—consumers were then able to realize just how many solutions FedEx might have in store for them, too.