Prism Papyrus Design & Branding BLANK SHEETS by DDB Mudra Group Mumbai

BLANK SHEETS

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Industry Stationery
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Art Director Nishant Jethi, David Shrigley
Copywriter K.b. Vinod, David Shrigley
Released April 2011

Credits & Description

Category: Posters
Advertiser: PRISM PAPYRUS
Product/Service: FEDRIGONI IMAGINATIVE PAPER
Agency: MUDRA COMMUNICATIONS
Date of First Appearance: Apr 30 2011
Entrant Company: MUDRA COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Executive Creative Director: K.B. Vinod (Mudra Communications)
Copywriter: K.B. Vinod (Mudra Communications)
Art Director: Nishant Jethi (Mudra Communications)
Illustration: David Shrigley (David Shrigley)
Copywriter: David Shrigley (David Shrigley)
Art Director: David Shrigley (David Shrigley)
Media placement: Print - Newspaper - 30/4/2011
Media placement: Print - Newspaper - 30/4/2011
Media placement: Print - Newspaper - 30/4/2011
Media placement: Poster - Malls - 30/4/2011
Media placement: Poster - Stationary Shops - 30/4/2011
Media placement: Poster - Offices - 30/4/2011

Describe the brief from the client
Create posters to communicate that all that’s needed to let your imagination run wild is a blank sheet of paper.

Describe the challenges and key objectives
Paper is a very low involvement product. Hence, the challenge was to create engaging story and execution.

Describe how you arrived at the final design
We produced seven pieces of communication that tetsted the limits of what's possible with the help of British modern artist David Shrigley. The pieces conveyed how imagination and a piece of paper can go far.

Give some indication of how successful the outcome was in the market
Brand recall: Up by 31%
Brand sales: Up by 21%