Ferrous Design & Branding FERROUS SIGNAGE by Hardy Design

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Industry Consumer & Public services
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Lucas Costa De Souza, Gustavo Magno, Thomaz Lanna Neves
Released September 2011

Credits & Description

Category: Public Spaces
Advertiser: FERROUS
Product/Service: ORE MINING
Creative Director: Mariana Hardy (Hardy Design)
Designer: Gustavo Magno (Hardy Design)
Designer: Thomaz Lanna (Hardy Design)
Designer: Lucas Costa (Hardy Design)
Media placement: Signage - Commercial Building - 09/05/2011

Describe the brief from the client
A fast growing mining company briefed for a flexible signage system for their new headquarters.
The interior design project was based on transparent skins and open spaces, that connect to the dynamic and innovative way that the company performs in the market.

Describe the challenges and key objectives
The challenge was to keep up with the architectural project, developing a signage that connected with a clean and translucent space concept. Also, it had to attend to the mobility issue, seen that the sectors of the company are in constant change.

Describe how you arrived at the final design
The solution, designed from scratch, led to a system that could be stuck on, and easily removed, from glasses and other surfaces, combining coloured acrylic and suction cups. The signage system allows the client to reorganise their working space as they need and is completely integrated to the corporate environment.

Give some indication of how successful the outcome was in the market
The company received an extremely good feedback from its employees, mainly because it generated the perception of being part of the whole of the brand concept. As a further result of the successful implementation, the client ordered new signage contracts, this time for its mines.