Fiat Design & Branding ITALIAN ELEGANCE by Armando Testa Turin

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ITALIAN ELEGANCE

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Industry Cars
Media Design & Branding
Market Italy
Agency Armando Testa Turin
Creative Director Raffaele Balducci
Art Director Claudio Nicoli
Released June 2012

Credits & Description

Category: Posters
Advertiser: FIAT GROUP AUTOMOBILES
Product/Service: LANCIA RANGE
Agency: ARMANDO TESTA
Creative Director: Raffaele Balducci (Armando Testa)
Art Director: Claudio Nicoli (Armando Testa)
Copy: Elisa Infante (Armando Testa)
Account Manager: Eraldo Mussa (Armando Testa)
Media placement: Posters For Temporary Exhibitions - Geneva International Motorshow - 6/3/2012

Describe the brief from the client
Focus on the Italian-ness present in each product and car of the Lancia brand: in terms of elegance, quality and 'arte di vivere'.

Describe the challenges and key objectives
Maximum visual synthesis and uniqueness of speech.

Describe how you arrived at the final design
Highlight the similarity between the best Italian landscape and the best details of Lancia cars, with a sophisticated and glamorous tone of voice