MIO INTRO by AgenciaClick Isobar Sao Paulo, Isobar Sao Paulo for Fiat

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MIO INTRO

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Industry Cars, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency AgenciaClick Isobar Sao Paulo
Art Director Diego Araujo, Francisco Adelano
Agency Isobar Sao Paulo
Creative Director Eduardo Battiston
Released March 2010

Credits & Description

Category: Broadcast Design & Graphics
Advertiser: FIAT
Product/Service: FIAT MIO
Agency: AGÊNCIACLICK ISOBAR
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: AGÊNCIACLICK ISOBAR, São Paulo, BRAZIL
Entry URL: http://www.congado.net/2010/fiat/mio/intro/en/
Creative Vice President: Raphael Vasconcellos (AgênciaClick Isobar)
Creative Director: Diego Araújo (AgênciaClick Isobar)
Creative Director: Eduardo Battiston (AgênciaClick Isobar)
Art Director: Diego Araújo (AgênciaClick Isobar)
Art Director: Francisco Adelano (AgênciaClick Isobar)
Motion Designer: Fernando Colares (AgênciaClick Isobar)
Interactive Programmer: Francisco Adelano (AgênciaClick Isobar)
Account Manager: Cláudio Souza (AgênciaClick Isobar)
Project Manager: Maira Zaclis (AgênciaClick Isobar)
: Raphael Vasconcellos (AgênciaClick)
Media placement: Video intro - Internet videocast - 26/03/2010

Describe the challenges and key objectives
Create an intro for the videocast that will show the assembly process of FIAT's first collaborative car.

Describe the brief from the client
Create a video intro that explains, even briefly, the open process of collecting ideas from different people and transforming them into a big new one.

Describe how you arrived at the final design
We were inspired by the idea of shaping different molecules into a bigger organism, representing each idea as a diffrente shape.

Give some indication of how successful the outcome was in the market
The videocast, intended to reach a niche audience related to car lovers, suddenly became known all over the country, and the mass media is starting to spread the message of the collaborative car.