Fiat Design & Branding MIO KIOSK by AgenciaClick Isobar Sao Paulo, Isobar Sao Paulo

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MIO KIOSK

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Industry Cars
Media Design & Branding
Market Brazil
Agency AgenciaClick Isobar Sao Paulo
Art Director Diego Araujo
Copywriter André Pinheiro
Agency Isobar Sao Paulo
Released October 2010

Credits & Description

Category: Offline Digital Design
Advertiser: FIAT
Product/Service: FIAT MIO
Agency: AGÊNCIACLICK ISOBAR
Date of First Appearance: Oct 25 2010
Entrant Company: AGÊNCIACLICK ISOBAR, São Paulo, BRAZIL
Entry URL: http://www.congado.net/2010/fiat/mio/kiosk/en/
Creative Executive Vice President: Raphael Vasconcellos (AgênciaClick Isobar)
Creative Executive Director: Juliana Constantino (AgênciaClick Isobar)
Creative Director: Diego Araujo (AgênciaClick Isobar)
Copywriter: André Pinheiro (AgênciaClick Isobar)
Art Director: Diego Araújo (AgênciaClick Isobar)
Flash Developer: Francisco Adelano (AgênciaClick Isobar)
Motion Designer: Fernando Colares (AgênciaClick Isobar)
Art Assistant: Isabella Cocuroci (AgênciaClick Isobar)
Account Director: Claudio Souza (AgênciaClick Isobar)
Project Director: Ernane Mello (AgênciaClick Isobar)
Project Manager: Mira Zaclis (AgênciaClick Isobar)
Media placement: Kiosk - Fiat Stand On The Sao Paulo Auto Show - 25 October 2010

Describe the brief from the client
Create a digital kiosk to present the details do the Fiat Mio car during its exposition on the Sao Paulo International Auto Show.

Describe the challenges and key objectives
The main goal of this project was to show how the development of the first crowd source car happened during the 12 months of the project.

Describe how you arrived at the final design
We were inspired by the contribution the 17,000 participants of the project and the visual guidelines and scatches developed by the Fiat Estilo Center, responsible for the car design.

Give some indication of how successful the outcome was in the market
More than 3,000 people interacted with the Fiat Mio Kiosk during the days of the Auto Show.