Fiat Design & Branding UNO OFFICE by AgenciaClick Isobar Sao Paulo, Isobar Sao Paulo

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UNO OFFICE

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Industry Cars
Media Design & Branding
Market Brazil
Agency AgenciaClick Isobar Sao Paulo
Art Director Paulo Medeiros Carvalho, Alexandre Claudino
Copywriter Estêvão Queiroga
Agency Isobar Sao Paulo
Released January 2011

Credits & Description

Category: Online Digital Design
Advertiser: FIAT
Product/Service: FIAT UNO
Agency: AGÊNCIACLICK ISOBAR
Date of First Appearance: Jan 20 2011
Entrant Company: AGÊNCIACLICK ISOBAR, São Paulo, BRAZIL
Entry URL: http://www.congado.net/2011/fiat/unosporting/office/en/
Creative Executive Vice President: Raphael Vasconcellos (AgênciaClick Isobar)
Creative Executive Director: Juliana Constantino (AgênciaClick Isobar)
Copywriter: Estêvão Queiroga (AgênciaClick Isobar)
Art Director: Paulo Medeiros Carvalho (AgênciaClick Isobar)
Art Director: Alexandre Claudino (AgênciaClick Isobar)
Account Director: Claudio Souza (AgênciaClick Isobar)
Account Assistant: Deborah Barreto (AgênciaClick Isobar)
Account Manager: Maira Zaclis (AgênciaClick Isobar)
Media placement: Website - Internet - 1 February 2011

Describe the brief from the client
Create a website to the sportive version of the New Fiat Uno.

Describe the challenges and key objectives
Our main goal was to develop a website with the idea that the car makes your everyday life much more fun. Since the regular model is very well known in Brazil, we didn't need to present the product itself but the new version of it.

Describe how you arrived at the final design
Our design began considering the visual aspects of regular office tools, such as Microsoft Office, and than we created a sportive version of those tools. This exercise inspired the final design of the website.

Give some indication of how successful the outcome was in the market
The website was received under the Fiat Uno community.