Fila Design & Branding FILA STYLE by Gad' Design

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FILA STYLE

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Industry Apparel, Clothing & Footwear
Media Design & Branding
Market Brazil
Agency Gad' Design
Art Director Andre Mosquito
Designer Fernanda Leite
Released March 2011

Credits & Description

Category: Point of Sale
Advertiser: FILA LATIN AMERICA
Product/Service: TENNIS AND CLOTHES
Agency: GAD DESIGN
Date of First Appearance: Mar 15 2011
Entrant Company: GAD DESIGN, Sao Paulo, BRAZIL
CEO: LUCIANO DEOS (GAD')
EXECUTIVE DIRECTOR: MARIO PARAVISI (GAD'AGENCY)
EXECUTIVE DIRECTOR: VALPÍRIO MONTEIRO (GAD')
ACCOUNT PLANNING DIRECTOR: GILBERTO DELLA GIUSTINA (GAD'AGENCY)
ART DIRECTOR: ANDRE MOSQUITO (GAD'AGENCY)
ART DIRECTOR: FELIPE ALTENHOFEN (GAD'AGENCY)
DESIGNER: SAMUEL SCHUTT (GAD'RETAIL)
DESIGNER/ARCHITECT: FERNANDA LEITE (GAD'RETAIL)
CHANNELS PLANNING DIRECTOR: LUISA BERNARDES (GAD'AGENCY)
ACCOUNT DIRECTOR: REGEANE FERRAZ (GAD'AGENCY)
ACCOUNT PLANNER: LUCIANA LEIE (GAD'AGENCY)
Media placement: Display - P.O.S - 15 March 2011
Describe the brief from the client
The new campaign of the Fila brand has various styles of people's lives as its focus. The goal was to truly adapt the tone of the campaign to the point of sale.
Describe the challenges and key objectives
Translate the communication campaign for the Fila store with modularity, flexibility, and brand identity.
Describe how you arrived at the final design
Explore the new communications campaign of the brand which focuses on the translation of lifestyle into words. The project is composed of pieces that can be adjusted according to the space and product mix, enabling the creation of environments and compositions. The exhibition system explores situations that ensure greater product visibility.
Give some indication of how successful the outcome was in the market
The Fila's p.o.s. display became, according the client, a perfect representation of the brand strategy, once it puts colors, words and products in sinergy in the field where the sales happens. We offer something different, creating impact, and relevant, creating conection with the consumer - keeping all the authenticity that shapes the brand.